Shannon Sellers
Coach • Consultant • Educator
Stop negotiating with yourself.
Your next move starts here.
One brand • Three branches
Where are you ready to grow?
Salon consulting, business coaching for stylists at every stage, and empowerment coaching. Three branches, one purpose. Where knowledge takes root and people grow.
Stylist Launch
“I’m launching my beauty career.”
Hair school taught you the craft. Nobody taught you the business. Setup, pricing, personal brand, and clients who stay — for new licensees ready to earn a real living behind the chair.
Turn that license into a living →Salon Pro
“I own the salon.”
Leading a team is a different job than doing the work yourself. Leadership, hard conversations, keeping your best people, cash flow through the slow seasons, and continuing education hours for you and your team — consulting and seminars from an owner who still stands where you stand.
Let’s talk shop →Empowerment Coaching
“I’m navigating a life transition.”
Stop surviving. Start choosing yourself. Divorce, grief, burnout, the empty nest, starting over — coaching for anyone ready to stop playing small, set boundaries without guilt, and turn their pain into power.
I’m ready to stop feeling stuck →Let’s be honest
Sound familiar?
Is this you?
- You built a business or a career and still feel like you’re behind on it
- You’re carrying more than your title ever prepared you for — at work and at home
- You know something needs to change, but you keep talking yourself out of it
- You look successful on the outside but feel drained on the inside
- You’re entering a new season — new role, new chapter, new normal — and don’t know what comes next
- You’re ready for encouragement, honesty, accountability, and action
Here’s what changes
- Clarity about what you actually want next — in your business and your life
- Confidence rebuilt after a hard season, professional or personal
- Boundaries you can set without feeling guilty — with clients, coworkers, or family
- A realistic plan for your business or your next chapter — and the accountability to follow it
- You stop putting yourself last
- You move forward without needing everything to be perfect
- You show up as yourself again, not the version everyone else needed you to be
How I help
Get clear. Get honest. Get moving.
Get Clear
Identify what’s keeping you stuck — and what you actually want on the other side of it.
Get Honest
Recognize the patterns, boundaries, and decisions that need to change. I’ll tell you the truth with love — no sugarcoating.
Get Moving
Build practical steps and real accountability for your next chapter. No excuses, no playing the victim — one bold step at a time.
roots
Why “Showing My Roots”?
Your roots are where you came from — what shaped you, the lessons and the losses, the strength and the values you carry. Being rooted means standing firm in what you believe while you keep on growing. And it means refusing to be ashamed of a single chapter of your story.
And after three decades in the beauty industry, roots mean one more thing to me — because in a salon, your roots are the truth that always grows back in.
They say your roots always show.
Mine are 34 years deep — and I’ve never been prouder to show them.
Sassy • Southern • Bold • Flawsome
Meet Shannon.
Thirty-four years in the beauty industry. Licensed cosmetologist. Once licensed as a cosmetology instructor too, though I chose to stay in the shop instead of teaching at a school. Salon owner since I was 20 years old, and I’m still standing behind that chair today. I coach and consult for the industry that raised me: continuing education, new-stylist launch, and salon leadership, for anyone ready to build something real out of a license.
And I’m proud of every bit of what got me here. I’m a small-town woman with big dreams, mama to two amazing men and two daughters-in-law I’m just as blessed to call my own, Glam Ma to two sassy and fierce glam babies. I’ve stood behind the chair, in front of a cosmetology classroom, and in front of an entrepreneurship classroom. I’ve educated for a hair company. I’ve shown up for my community. Thirty-four years later, I’m still here, and I’m not apologizing for a single chapter of it.
I’m a child of divorce who went through my own divorce at 40. A successful single parent. An empty nester who found peace and excitement on the other side of it, not just survival. I’ve lost both of my dads, my biological dad and my bonus dad, and I’ve lost my mom, all to cancer. I don’t coach from theory. My most important certification is the degree of life, though I’ve kept building real credentials right alongside it. I started over at 40. Now in my 50s, I’m more fierce, more fabulous, and more FLAWSOME than ever, and I’m grabbing this world by the reins. Through all of it, the love for my sons fueled my fire. I needed them to see a woman who was successful because she never gave up.
Today, as a certified coach, I help people choose themselves again. I help new stylists launch careers that actually pay. I help seasoned stylists reinvent their brand when it’s time for something new. I help salon owners lead through the hard seasons. It was never two different things. Growth starts at the roots, every time.
Testimonials
What clients are saying.
“Shannon has a way of telling you like it is, in the way you need to hear it! She lends strength when needed and adds laughter in times of heaviness.”
Kimberly S. WootenRead the full note
“When you have Shannon Sellers in your corner, you have an amazing friend, coach, and supporter. Shannon has a way of telling you like it is, in the way you need to hear it! She does not mince words, but her guidance comes from a place of loyalty and love. She fights for the weak, even if the weak isn’t your normal space and you are there by no fault of your own. She helps keep things in perspective and will not let you give up! She lends strength when needed and adds laughter in times of heaviness. I truly believe that one of her God-given gifts is that of encouragement! God has put an amazing strength in her and intends to share it with others. She is my friend, she is my encouragement, she is one special lady! I am blessed to know her!”
“She is my advocate and the reason I get through most days. She keeps me positive and in the moment.”
Amy Barbour PooleRead the full note
“Where would I be without Shannon? Lord, I do not even want to think about it. I have known Shannon for 30 years. She has been my hairdresser but most importantly my friend. She is my advocate and the reason I get through most days. She keeps me positive and in the moment. She takes charge and leads my team to accomplish the goals we have at any given time. She does amazing work and gives 110%. She continues to make me smile, laugh, and love in my continuous darkness of my disease. I love her with all of my heart. I could never repay her for what she has done and continues to do for me.”
“Shannon has a unique way of uplifting others, helping them recognize their own strengths and flawsomeness while encouraging them to embrace their journey with confidence.”
Melissa OvertonRead the full note
“Shannon's incredible gifts of empathy and empowerment shine brightly through Showing My Roots. Her genuine ability to connect with people on a deeply personal level creates an environment where everyone feels seen, heard, and valued. Shannon has a unique way of uplifting others, helping them recognize their own strengths and flawsomeness while encouraging them to embrace their journey with confidence. Showing My Roots is more than a business—it's a testament to Shannon's unwavering commitment to making a meaningful impact in the lives of others. Her compassion and empowering spirit are truly transformative.”
“She is one of the best listeners in the world, and now, as a life coach, she has taken the gift she has for relating to people to a new plateau.”
Cathy EnnisRead the full note
“I cannot speak highly enough of Shannon! She works miracles on my hair, but she’s also so much more to me — my confidant, my adviser, a trusted friend. She is one of the best listeners in the world, and now, as a life coach, she has taken the gift she has for relating to people to a new plateau. After each visit, I am not only feeling more confident about my appearance, but I also feel inspired and motivated to live life. She has this wonderful way of making you feel the best you can—physically and emotionally. I highly recommend her for anything she does!!”
“She wholeheartedly wants what is best for you and will go above and beyond to help you! You don’t find many people like her in this world.”
Sherry Pinney-PhillipsRead the full note
“For more than thirty years my friend and sister in Christ, Shannon, has always listened to my rants, hugged me when I am down, helped me talk through decisions that I am trying to make and treated me like family. She does things without wanting anything in return — she wholeheartedly wants what is best for you and will go above and beyond to help you! You don't find many people like her in this world. I am truly blessed to have her in my life.”
“Shannon is all about having a positive attitude and that has helped me so much. Life is hard at its best but having a positive attitude is the only way to go.”
Janie CrumplerRead the full note
“I have been going to get my hair done from her for more than thirty years. Shannon and I have shared so much with each other; such as family matters, deaths, marriages, and health issues. Shannon is all about having a positive attitude and that has helped me so much. Life is hard at its best but having a positive attitude is the only way to go. She has taught me that I am not always right! Her love for her family and friends is unbelievable. I can hardly wait for each month for my appointment. I love you!”
“Shannon always says to not only believe in myself but also take actionable steps toward my dreams. Every time I feel uncertain, she reminds me to stay focused, take things one step at a time, and keep believing that things will come together piece by piece. Never give up.”
Michelle Davis
“Even though she was going through difficult times in her life, she was always there with a word of wisdom or a helpful solution.”
Vickie SmithRead the full note
“Shannon has been a tremendous inspiration to me in the many years I have known her. She is a truly motivated and dedicated friend. There have been many times she has talked me through some difficult situations, both personal and family-related. Even though she was going through difficult times in her life, she was always there with a word of wisdom or a helpful solution. It makes my time spent with her a real inspiration and loads of fun!! I truly love this lady as my friend!”
“She helped me realize that what I dream about can become my life. Shannon changed my life for the better!!!!”
Renee OrmondRead the full note
“I met Shannon at church and then she became a friend. With her big heart and determination, she broke through my walls. She became my bestie, my sister and my encourager. She helped me step out of my comfort zone. She helped me realize that what I dream about can become my life. Shannon changed my life for the better!!!!”
“She is a go-getter and can succeed in anything she works at. There is definitely no one else like her!”
DeAnna LittleRead the full note
“Shannon Sellers is not only my beautician for twenty plus years, but she is also a good friend, a great Mom, a loving daughter, and a sister to a lot of people (blood related or not). She will listen when I need that ear. We have laughed a lot together, cried together, prayed together. I am blessed to have Shannon as someone that is always there and most of the time has the best advice when needed. She is a go-getter and can succeed in anything she works at. I wish I had her drive and self-esteem at times. There is definitely no one else like her!”
EMPOWERED?
Book a free 15-minute discovery call — or bring Shannon to your event, salon, or college.