About Me

Welcome to the wonderful world of Showing My Roots! I’m Shannon Sellers, founder and CEO — and yes, I’ve been sassy and outspoken since the day I was born. I learned early just how much it matters to find your own voice, and that’s exactly what I want to help you do.

In today’s world, we all face challenges and transitions: career changes, relationship shifts, personal growth milestones, a business that needs a new direction. At Showing My Roots, we see your potential. Our purpose is to help you dig deep into the roots of life’s hardships and plant a seed of resilience and transformation.

Together, we’ll nurture that seed and watch you grow — from a small root in the ground to a thriving, vibrant tree, standing tall and full of possibility.

Our Mission

Our mission is to help people dig into the roots of what’s holding them back — in their business, their career, or their life — and grow something stronger from it. Whether that’s a new stylist building a business, a salon owner leading a team, or someone rebuilding after a hard season, we give people the tools, the honesty, and the confidence to choose themselves and grow forward.

Our Vision

A world where no one has to choose between surviving and growing. Every stylist has the business skills to match their craft, every salon owner has the support to lead well, and everyone facing a hard season has somewhere to turn to grow stronger roots.

Guiding you through

LIFE'S

EMPOWERING RESILIENCE TO NAVIGATE CHANGE CONFIDENTLY.

As a woman who has been through various stages of transition myself, I understood the challenges that come with such changes. Whether it was dealing with a new job, a move to a new city, or a major life event such as a divorce or a loss, I knew that these transitions could be overwhelming and stressful.

As I began coaching, I realized that I had a gift for helping people find their inner strength and resilience. Over time, I honed my coaching skills and developed a unique approach that empowers my clients to overcome life's transitions with ease.

Empowering you to

THRIVE

OVERCOME CHALLENGES, UNLOCK POTENTIAL, AND LIVE WITH CONFIDENCE & PURPOSE.

My ultimate goal as a coach is to empower every client to live their best life, regardless of the challenges they face. I firmly believe that everyone possesses the strength to overcome adversity and achieve success and happiness. I am dedicated to helping my clients unlock that potential and reach their goals. Whether you’re navigating a major life transition or simply seeking additional support and guidance, I am here to help you every step of the way.

My coaching process begins with an initial consultation, where I take the time to understand my clients and their unique needs. From there, we collaborate to define their goals and develop a personalized plan to achieve them. I offer one-on-one coaching sessions for individualized attention, as well as group coaching for those who thrive in a more collaborative environment.

EMBRACING YOUR

WHAT DOES THAT MEAN?

Being FLAWSOME means embracing the perfect blend of your flaws and your awesomeness, recognizing that true beauty lies in authenticity. It’s about owning your imperfections with confidence, knowing they make you unique and relatable, and most importantly unapologetically you!

WHAT DOES IT TAKE?

In order to have a FLAWSOME mentality, a woman must have self-awareness, resilience, and the courage to celebrate her strengths while learning from her challenges. It’s a mindset of growth, where flaws are not failures but stepping stones to becoming the most vibrant, confident, and flawlessly awesome version of yourself.