Showing My Roots • Salon Pro
The business
behind the chair.
“I’ve stood at the front desk of my own salon wondering how I’d make it through a slow January — and I did. I still own my salon today. You don’t have to figure this out alone.”
Salon Pro is for salon owners and established professionals: one-on-one consulting, owner coaching circles, and in-salon training days — plus practical, story-driven business seminars delivered through NC Small Business Centers and community college cosmetology departments. Not hair techniques: the business behind the chair.
From Shannon Sellers — 34 years in the beauty industry as a licensed cosmetologist, cosmetology teacher, in-salon educator for professional product lines, and salon owner (still, to this day). Certified coach (CEO, Life & CODC programs), Small Business Center Counselor at Johnston Community College, and Project Manager of Launch JOCO.
Consulting
Owner Consulting
Project or retainer engagements on staffing, retention, culture, pricing, and succession — organizational-development training applied to the room you actually run.
Community
Owner Coaching Circle
A monthly peer mastermind for salon owners. Real numbers, hard conversations, and the encouragement of people who own what you own.
On-Site
In-Salon Training Days
Paid workshops delivered in your salon, for your team — rebooking, service recovery, culture, and leadership behind the front desk.
Track A
For Cosmetology Students & New LicenseesFrom License to Livelihood
Business setup done right: commission vs. booth rental vs. suite, entity basics, and the first-five startup checklist.
You Are the Brand
Personal positioning, finding a profitable niche, and pricing with confidence before the first client sits down.
The Client Relationship Engine
Rebooking conversations, referrals without begging, and service recovery — the retention skills that build a career.
Your First Year Behind the Chair
The five business mistakes nobody warns new stylists about — and the habit that prevents each one. Ideal last-semester seminar.
Track B
For Salon Owners & Established ProfessionalsLeading a Salon, Not Just Owning One
Culture, stylist retention, the stay conversation, and leading through the walkout every owner fears.
The Relationship Ledger
Local partnerships, cross-referrals, and community visibility that keep chairs full without draining the budget.
Hard Conversations in the Salon
One framework, three scenarios: raising prices, the underperforming stylist, and the difficult client.
Surviving the Seasons
Mapping the salon’s revenue cycle, a simple three-account cash rhythm, and slow-season plays that protect price integrity.
Three ways to book every course
2-Hour Seminar
The Small Business Center standard — focused, practical, ready for your calendar.
Half-Day Workshop
Deeper practice time: scripts, worksheets, and role-play with real scenarios.
4-Part Semester Series
A full track delivered across the semester — ideal for cosmetology programs.
Every course includes a take-home handout, real-world scripts and worksheets, and Q&A drawn from 34 years in the industry.
“Track A strengthens your cosmetology program’s story — we teach the business, not just the craft. Track B serves the salon owners in every town your center reaches.”
Shannon Sellers • Showing My Roots
Bring a seminar to your program.
Scheduling for Small Business Centers and cosmetology departments across North Carolina.